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Eliminate shipping errors

Do you know how to avoid shipping errors by validating addresses in real-time? We do.

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The Challenge

tng worldwide — a global manufacturer and distributor of professional beauty supplies — supports an enormous number of B2B dealers that behave more like B2C customers.

Most of tng’s dealers own and operate nail salons, hair salons and beauty supply shops. Many are first-time buyers and place small orders of $100 or less. Repeat buyers may only come back once or twice in a year.

Recently, tng partnered with us to develop – a B2B eCommerce site that automates the processing of thousands of new, first-time B2B buyers and enforces custom SAP business rules.

smarty-streetsAfter this new site helped lift the burden of manual data entry, and thousands of B2B customers were self-serving orders online, a new problem developed – shipping address errors.

So, tng asked asked us to integrate the SmartyStreets address validation service into their eCommerce website.

We were more than happy to help.

Design Constraints

Our solution needed to work with the following:

Business Requirements

tng wanted to:

  • Allow new B2B customers to register online, create their own sold-to and ship-to records, and have those records simultaneously created in SAP
  • Validate new ship-to records –- in real-time — and alert customers of invalid (or undeliverable) addresses
  • Standardize the way addresses are stored in SAP
  • Minimize, or avoid, costly shipment returns
  • Identify an address as Residential or Commercial for proper US coding
  • Identify PO boxes, as some shipments contain materials that can only be delivered to physical addresses

What does SmartyStreets do?

SmartyStreets live address API makes it faster and easier than ever to verify addresses on your website.  With SmartyStreets you can:

  • Help your customers provide valid address data by real-time verification
  • Display multiple matches if the address is ambiguous, and alert them when the address is not valid
  • Save money on shipping costs
  • Make your shipments arrive faster

What We Did

  • We integrated the SmartyStreets API into tng’s Magento-based eCommerce website
  • We separated and mapped the address fields into tng’s SAP system according to tng’s preferences

The Results



Have it your way

Unlike many other cloud-based offerings, with b2b2dot0, you’re not stuck with a pre-set list of configurations. Our solution is architected so that SAP integration configurations can be specific to your B2B eCommerce site.


Contact us for more information about our core SAP eCommerce integration offering and how it can be customized to your needs.