Goodbye b2b2dot0

Written April 10th, 2014 by
Categories: CEO's Blog
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Dear b2b2dot0,

I don’t want to beat around the bush.  I simply can’t live with you anymore.  It’s nothing that you did, or didn’t do, that got us here.  It’s me.  I’ve changed.

You’re still the cute name that I created back in January of 2008.  You captured the essence of who we were, where we came from and how we were going to revolutionize the SAP eCommerce market.  We were focused on “B2B” ecommerce.  And the 2dot0 (or 2.0) signified both our second time around solving this problem for the SAP market and the fact that we were going beyond software and into the cloud!  You carried a lot of meaning for us.

Plus, you were clever.

I loved the way you mixed up your letters and numbers like all of those funny license plates.  You know…the ones like 2Cute or Alwyzl8.  I especially loved meeting people that “got it”.  You can see the instant that they went from huh? to “OH! I get it!”  These were moments that made me fall in love with you all over again.

You also have to know that all of our clients love you.  So much so that they’ve given you a nickname.  They call you “B2B”.  We became “the guys from B2B” in their eyes.  I LOVE THAT!

But then time wore on.

Our business grew.  We were meeting more and more people every day and you started getting in the way.  Let’s face it, you’re not an easy name to say, spell or remember.  I simply got tired of spending all of that energy trying to explain you to everyone.  And the worst scenario?  That had to be speaking to someone on the phone and trying to get them to navigate to our website.  Wow was that a disaster!

“Just type in b2b2dot0.  That’s the letter “B” the number “2” the letter “B” the number “2”…what do you mean you didn’t find it?”

Holy moly that was painful!

Back in 2010 you must have sensed that something was up when I bought the url

I was simply crying out for help.

Then the straw that broke the proverbial camel’s back came last December.  There just seemed to be a streak of days when no one was getting your name right.  Important people like prospective clients, potential employees, potential partners and all those Investment Bankers! (who I love talking to but have no need for :-)).  They just couldn’t get it right.

They’d call you b2bdot0.  b2b2.  b2dot0.

Enough already!

So I decided we had to break up.  I knew it was going to be hard.  Truly, I love you and you’ve meant so much to me.  But I had to move on.

So here it is.  Plain and simple.

Goodbye b2b2dot0.

You’ve been an amazing company name for our first six years.  I respect everything that you’ve done for us and I’m going to try and make the rest of your life as comfortable as possible.  You will have a permanent home at  I’ve paid your rent there for the rest of your natural life.  You won’t have to worry about a thing.  I want you to enjoy yourself.  You deserve it.

You should know that this isn’t a spur of the moment decision.  I’ve been preparing for this day for almost four months.  With the help of a professional firm (this time around), we’re changing our name to:


You can find our new home at

(Or, you can get there by simply typing as the url.  How cool is that!!!!!!  But I don’t mean to gloat.  Sorry.  I’m just sooooo excited!)

Why did we pick Corevist?

Because she solves all the problems that you had.  She’s easy to say, spell and remember.  Period.  That’s all I really want from our name as we head into the next chapter of our story.

But she isn’t just easy on the eyes.

Corevist does have some depth to her.  She is made up of two words: “core” + “vist”.

Core – signifies our belief that for any Manufacturer using SAP and wanting to deploy a world class omniChannel commerce strategy, that SAP has to be at the core of their eCommerce efforts.  Not as an afterthought that they have to integrate with, but at the core from the onset.

Vist – is anchored in the word “activist”.  As in we are activist against the “Big Solutions” in the market.  You know, the ones that are expensive, complicated, require and army of consultants and take forever to implement.  It simply doesn’t have to be that way.

So there you have it.  As of today, b2b2dot0 goes into retirement and…

We are Corevist.

With all my love,












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