Creating B2B “Microsites” with SAP

Written June 11th, 2009 by
Categories: CEO's Blog
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A recent Puget Sound Business Journal news story entitled “Drugstore.com Launching New ‘Microsites’ to Drive Sales” inspired me to reflect on the significance of what we’re doing with Blount, Inc .

In particular, this is the quote that really set off the light bulbs in my head:

“These websites (microsites) are relatively inexpensive to set up and tap into
drugstore.com’s existing ecommerce and payments platform. Seattle
online retail giant Amazon.com has also employed this strategy with its
Endless.com shoe website, for example (Amazon owns 14 percent of
drugstore.com).”

By way of setting context, this Baseline article  aptly characterizes Blount’s VP of IT, Barry Brunetto, as one tough cookie when it comes to setting and executing his corporation’s IT strategy and defending their assets.  So when he sets the goal of rolling out our service to the US, France, Belgium, Germany, UK and Sweden before year end 2009, you know there is a good reason and that he means business!