I’ve written often about the value of Google Analytics to our business and to our client’s business. Today I’m going to recap how our nine client B2B microsites performed over the course of 2010 according to Google Analytics. Here is what our recap looked like last year. Read the rest of this entry »
Business Intelligence
Google Analytics is an SAP Customer Service Agent’s Best Friend
Wouldn’t it be awesome if through some amazing telepathic feat of technology you could be alerted to the fact that one of your customers is starting to get really anxious about the delivery of their order? You then surprise them with a proactive phone call and work them through their delivery anxieties? Well, you can if your customers are using your real time integrated SAP Order Management website to check status and it is hooked up to Google Analytics.
b2b2dot0 Sees 3565% Annual Growth in Item Sales
Since today is tax day in the US, I figured I should do some accounting in its honor. I did a quick scan of Google Analytics for eCommerce sales for all of our clients from the beginning of this year to today (January 1, 2010 – April 15, 2010) and compared it to the exact same period in 2009.
SAP B2B Analytical Insights – Segment Your Users
When it comes to achieving B2B ecommerce success, leaving well enough alone isn’t a winning strategy. If you want to increase the value that you and your customers are deriving from your SAP Integrated B2B website, you need to understand who is coming to your website and what they’re doing there (we rely on Google Analytics to provide us with many of these insights).
Measurable Insights from SAP B2B eCommerce Websites
Written February 24th, 2010 by Sam Bayer
Categories: Business Intelligence, Friends of b2b2dot0
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Categories: Business Intelligence, Friends of b2b2dot0
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Now that we’re approaching close to 70,000 visits, and almost $10M of revenue, per month from our various B2B websites, I think it’s time to reflect on what we’re learning from an analytics’ perspective. If for no other reason than to establish benchmark metrics that can guide future SAP Integrated sell-side B2B ecommerce projects across the industry. I wish we had access to this information when we got started!
The Value of SAP Order Status According to Google
Written February 7th, 2010 by Sam Bayer
Categories: Business Intelligence, CustomerService, Friends of b2b2dot0, Strategy
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Categories: Business Intelligence, CustomerService, Friends of b2b2dot0, Strategy
No Comments »
Over the last several months, we’ve had several conversations with manufacturers who have told us that their primary means of receiving orders from their customers is via EDI or FAX/email. Furthermore, because of their desire to provide superb customer services to their customers, that was not going to change in the near future. They reasoned that if that was their customers’ preferred way to interact with them, who were they to tell them otherwise? They certainly were not going to ask their customers to retype their orders into an eCommerce website!